When making our trailer,poster and magazine front cover we have got to make sure there is consistency within many things such as main images,typography, narrative ECT.
The magazine and film poster were both made to create a buzz and awareness and to also advertise our film 'The Asylum'. I think that our poster and our magazine both do these things and through out the trailer, poster and magazine you will see a consistency through iconography, typography, themes and other things.
Main Images - The pictures used in the poster and the magazine and the iconography and the visual elements cover are different In both products we have used a dark photo, however the photo on the magazine cover is more reveling and allows the audience to see the antagonist's face; reasons being that on the poster we did not think the audience should see to much of the antagonist as it gives to much away. On the poster the lighting is completely dark so dark that the picture of the antagonist looks like a shadow, differently the picture on the magazine cover has more lighting but is still of a dark element. The iconography is consistent within the trailer,poster and magazine front cover. In the trailer we are shown both dark shots and shots that have a well lit shots which can be found in both the poster and magazine front cover.
Typography - What is Grace actually after? What really happened to Harriet? How far would you go to discover the truth?. These are all the questions on our magazine and poster, these are also examples of consistency with our theme on investigation. The actors name 'Hayley Gill' can also be found on poster and magazine so the audience knows the main actor in our trailer. One thing that is consistent through out all of our products is the 'The Asylum' Font. The font of our title is very important as this one of the first thing people will see, once seen this they get an idea of what genre of film it is.
Actors - The main character who is Grace the 'Antagonist' has be promoted throughout our products and it is clear that she is the antagonistic; you get this from her presence in the trailer and the images of her on the products. Her presence is consistent throughout. The lighting and effects on the main images on the poster and magazine represents horror as you associate dark and colourless pictures with horror. However the 'Protagonist' Inspector Sager is shown throughout the trailer but is not shows throughout the poster or magazine cover, this is highlights some inconsistency.
Narrative - When looking at all 3 of our products I think that the story is clear through all of our products. The typography on all 3 of products keeps consistency and makes our storyline consistent throughout. The rhetorical questions on each 3 keeps with the idea of the known and unknown and the sense of investigation.
Following levi-strauss's theory I think that our products have outlines some binary opposites:
Life/Death- The death of Harriet, what will Inspector Sager do to survive? The importance of life and death is portrayed throughout.
Trailer - The trailer creates awareness of what the film is about, also about what the audience can expect from the actors, effects and graphics. The trailer only gives a little bit away of what our film is about meaning that the audience must go to the cinema to watch it to find out the full story.
Magazine Front Cover - The magazine front cover promotes the film to the target audience especially to people who are film fanatics.
Film Poster - The first part of the marketing campaign will be the film poster, as it gives the audience little snippets of our film. The film poster will be seen in various places such as billboards, buses and phone boxes. This will create awareness of our film.
In conclusion I think that the combination of our main products and ancillary texts were effective in many ways, the main way in which it was effective is that the typography,narrative, actors and themes are consistent through out all 3 of out products.
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